The Universal Calibration Engine

Normalizing Acquisition Alpha.

The industry’s first predictive lead acquisition platform. A sequential dual-model pipeline evaluates every lead in real-time, transforming lead buying from volume-based guessing into precision-underwritten exchange. Validated against 146,000 leads and $4.8M in spend.

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The Sequential Pipeline

Engineered to solve the $50 billion capital allocation crisis in insurance lead acquisition through predictive underwriting.

Stage 1: ZipLync

Real-time ping-stage evaluation in under 3ms. Determines whether a lead is worth acquiring before you bid. Our v2h model analyzes phone-geographic concordance across 28 features to predict conversion propensity. 88x lift between best and worst leads.

ProLyncMA

Medicare Advantage conversion scoring. 23 features, 750x lift between best and worst deciles. The flagship model — filters non-converters with 97-98% NPV accuracy. 15-80ms latency.

ProLync DSNP

Dual Special Needs Plan scoring for dual-eligible leads (Medicare + Medicaid). 32 features with NTILE quintile binning. 99.8x lift. Identifies leads most likely to enroll in D-SNP products.

ProLync CSNP

Chronic Special Needs Plan scoring for leads with chronic health conditions. 35 features including 8 interaction terms (age x diabetes, age x heart disease). 48.6x lift.

ProLync SNP

Combined Special Needs Plan scoring (DSNP + CSNP). 45 features, highest AUC of all models (0.776). Top decile captures ~50% of all SNP conversions. 91x lift.

GeoRisk Score (P&C)

Pre-bid geographic risk intelligence for P&C insurance leads. Scores 37,000+ US ZIPs across 89 features from 7 government data sources — FEMA hazards, home values, flood claims, crime, and more. Adaptive scoring with phone concordance and IP geolocation. Sub-1ms.

Autonomous Bidding Engine

Every bid is mathematically indexed to the lead's predicted yield, the buyer's CPA target, and real-time competitive dynamics. Price-per-Probability bidding replaces flat-rate guessing.

Closed-Loop Calibration

The platform ingests final sales dispositions from your CRM to continuously recalibrate. Models improve with every sales cycle. The longer you use it, the more accurate it gets.

MULTI-MODEL INTELLIGENCE

Six Models. Sub-200ms.

ZipLync evaluates at the ping in 1-3ms. Four ProLync models — MA, DSNP, CSNP, SNP — score post-acquisition against 256M consumer records in 60ms. GeoRisk scores P&C leads across 89 features in under 1ms. Together they cover both verticals with a 6.6 billion combination moat.

1.5ms

ZipLync

60ms

ProLync (4 models)

<1ms

GeoRisk

PIPELINE STABLE