RiskLync
Pre-Bid Lead Scoring

Score Every Lead Before You Buy

ZipLync scores every inbound lead for conversion probability using only a phone number and ZIP code — in under 250 ms. Know which leads will convert before you spend a dollar on the ones that won't.

88x

Quality lift between best and worst tiers

<250ms

Scoring latency per lead

29+

Predictive signals per score

10

Conversion tiers

How It Works

Two inputs. One score. Zero guessing.

1

Receive a lead ping

A publisher sends a lead with a phone number and ZIP code. No PII required — just two fields.

2

Predictive lead scoring

ZipLync analyzes phone and ZIP signals across 29 predictive features and returns a conversion probability in under 250 ms.

3

Tier assignment (1–10)

The probability maps to a tier. Tier 10 leads convert at 9.66% — Tier 1 at 0.11%. The difference is 88x.

4

Bid or no-bid decision

Your campaign rules decide: bid high on Tier 8–10, discount mid-tiers, decline Tier 1–3. Every dollar goes toward leads that actually convert.

Try It Now

Score a lead in real time

Enter any US phone number and ZIP code. See a real ZipLync score — no signup required.

Try a Live Score

Enter any US phone number and ZIP code. See a real ZipLync score in real time. No signup required.

Validated Performance

88x quality separation — validated on 131K leads

AEP 2025 retrospective across 19 publishers and $4.8M in spend. These are real conversion rates by tier, not projections.

ZoneTiersConversionAction
AlphaT8–T104.4–9.7%Bid aggressively
CoreT4–T72.4–3.8%Bid at discount
BleedT1–T30.1–2.0%No-bid

Source: AEP 2025 retrospective — 131,000 leads, 19 publishers, $4.8M spend. Conversion = enrollment confirmed at carrier.

One model, multiple verticals

ZipLync's proprietary scoring applies across insurance verticals. The engine is the same — the campaign rules adapt.

Medicare

Live

Trained and validated. 131K leads scored across 19 publishers in AEP 2025.

Life Insurance

Live

Final Expense and Term models use the same proprietary scoring engine.

P&C / Homeowners

Live

Combined with ZipLync:Homeowner geographic intelligence for homeowner lead scoring.

Auto Insurance

Beta

AutoLink extends the scoring engine with street-design and crash-risk data.

Solar

Beta

SolarScore combines behavioral scoring with solar irradiance, incentive, and rooftop data for solar lead scoring.

Integrations

Works with your existing stack

27 live integrations across call tracking, lead distribution, contact centers, and CRMs. Add BidLync as a target in your platform in under 5 minutes.

Stop buying blind

Start scoring every lead before you spend. The free pilot gives you full access to ZipLync — see the tier distribution of your real traffic in the first week.

    ZipLync — Pre-Bid Lead Scoring in Under 3ms | RiskLync